“What’s your goal for this investment in yourself?”
For my clients that are business owners I can’t stress enough the need for a style strategy. So that no matter if you are headed to the grocery store or a client meeting you are the best representation of your business. Nothing worse than an opportunity to chat about what you love to do arises, and you look sloppy so you let that moment pass you by.
For this particular client our focus was on creating a wardrobe for her event planning business that spoke to her being in charge, polished, and vibrant. She also needed everyday looks that created a stronger presence, because any of the moms she chats with at her daughter’s dance class could be her next client.
When creating a Style Strategy I start with a few simple questions to gauge the baseline for my client’s personal style. These ensure that before I touch one piece of clothing in her closet or pull any new looks that I know who she is and what she wants to say with her clothing. This step is key it’s what makes your style totally and completely yours.
What are the words that you would want your ideal client to use when they describe your business?
Unparalleled ability to deliver, polished, their secret weapon
What words would you use to describe your personality?
Vibrant, hardworking, caring
What words to use to describe your ideal style? Elements you like?
Polished, pulled together-always, I love color and pattern, classic shapes of clothing.
We also determined her style icons and what she loves about their style
Kerry Washington-classic shapes with a twist-color, pattern a little edge
Michelle Obama-Classic, timeless well tailored silhouettes in pops of color
Reese Witherspoon-casual style always looks effortless and complete
Here is a peak at her Style Summary which is a snapshot of what we used in guiding what she kept and tossed from her closet and what I pulled for her to create a style that fits her message.
Work Wardrobe that creates trust with your clients that you are capable to deliver a polished, seamless experience of planning and executing their event.
-Timeless pieces with clean lines
-fun colors and patterns-florals, blues, greens
-Looks for client & vendor meetings
-Looks for day of events that say I am in charge, but allow for getting stuff done.
Everyday Wardrobe that is pulled together and vibrant that shows your confidence in being visible no matter the situation. Supports your confidence in speaking to your business in everyday life.
-Simple pieces that you can change the look with accessories and shoes.
-Accessories in fun colors & patterns for visual interest-florals, plaids, blues, greens
-keep colors and neutrals in same palette to create easy mix and match
Using her summary we dove into her closet and measured each piece by it’s use value, how it made her feel, and whether it fit into her strategy.
The good news was she already had a few great basics-dark wash jeans, colorful flats, and a few dresses that we could begin building looks for everyday. Where she really needed to focus the majority of her shopping budget was investing in high quality work wear.
Here are 3 examples of similar looks that I created for my event planning client that make is easy for her to get dressed to best represent her brand and business. Keeping all of her pieces in the same color palette makes it easy for her to mix and match her pieces for business and casual.
Thanks for reading the first of many Client Quotes I will share each week in this series! I so hope that you can take something from each of these experiences to incorporate into your own wardrobe to make it better work for you and your life.
P.S. If the look and feel of this client's mini capsule speaks to you and your style. Make sure you are signed up to receive your Style Strategies in your inbox. Each week I will include 2 or 3 bonus looks with links for you to shop and style notes exclusively for my subscribers!