"When you put effort into your casual everyday clothing you aren’t actually dressing for errand running. You are dressing for the possibility of your life."
Meet my 37 year old client. Let's call her Becky.
She is a mom to one spunky 6 year old girl, her work as a Project Manager allows her to work from home, and she is dipping her toe back into the dating pool for the first time since her divorce.
Working from home has allowed Becky to head down a slippery slope of not actually getting dressed for her day. Since the divorce her sole focus has been on making things okay for her daughter.
In the last two years she has worked hard to get herself to a place of loving who she is and being ready for a new relationship.
She knows she needs casual clothes for going "places"- dates, volunteering at school, weekend meet ups with friends. But she gave me a little push back on feeling like she was getting dressed up to go to the grocery store.
"I'm running errands. Why do I need to get dressed up?"
I had to push back with a little tough love. Becks needed to see why her go to look for errand running of her ex husband's football hoodie and jogging pants was doing her a huge disservice.
We had to talk through how she was feeling in these clothes and how when you put effort into your casual everyday clothing you aren’t actually dressing for errand running. You are dressing for the possibility of your life.
"Don’t you want to be able to say yes to that unexpected coffee date when you run into an old friend?"
"Or you get the call to volunteer at school. Which means you either show up in your sweats and ex husband’s football hoodie or have to say you can’t make it."
Putting it this way helped her to see how wearing real clothes and feeling great even at the grocery store could affect her life.
For her Style Strategy our goal was a modern and fresh California casual vibe to showcase her personality.
Becky loves Jessica Biel and Pippa Middleton's for their "no fuss" casual style, neutral colors, and geometric patterns.
To achieve that the first thing we did was toss any of her former grubby errand running outfits. If they are gone she can't fall back on her old ways.
Next I pulled looks for her that included pieces that were:
-Everyday staples-jeans, neutral jackets, etc
-Shoes with clean lines
-simple jewelry that makes a statement
-accessories that were easy
-stripes and geometric patterns for visual interest
This mini capsule has looks similar to what Becky is wearing now.
Feminine without being overly girly.
She doesn't look like she is trying to hard to be "dressed up" when running around town. She looks she is trying because she is worth the extra effort.
We've all been guilty of running out in something that would make us want to hide if we ran into someone we knew.
Two things you can do to get you out of this rut are:
1. Pitch it! Whatever you choose instead of real clothes get rid of it. If you get rid of your crutch you can't fall back on it. Instead you will have to pull out an outfit and get "dressed up."
2.Make a plan. Using the pieces that you have that are easy to throw on-Jeans, jersey dress, denim jacket, etc. Take an afternoon and plan your casual looks and make a list of items that you need to shop for to create new looks.
I so hope you have enjoyed a peek into Becky's story.
One of my favorite parts of this series is sharing the shoppable looks that match the client's style in my weekly Style Strategies that land right in your inbox.
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