The Science of a Style Strategy is all about making logical choices about your wardrobe. Measuring your clothing pieces by the Science keeps you from buying things or keeping things that don't fit your life, shape, or budget.
Consider the filters of color, style, size, etc that you find when shopping online. Your Science is your own personal set of filters that weed out all of the pieces aren't what you are looking for and leave only what is best for you.
Last week I shared with you the Art of a Style Strategy. If you missed it you can check it out here.
The Art of a Style Strategy is all about the feeling your clothes give you, and the presence and message you want your wardrobe to communicate.
The Science side of your Style Strategy is the structure that keeps the feelings in check.
For instance if you are out shopping and fall in love with a ball gown that makes you beam from the inside out. Ask yourself how will this serve me in my life,or does this fit in my budget?
If the answers fall in the zone of I will never wear it or I will be eating Ramen for a month to afford it leave that beauty behind.
But don't let go of the feeling that the dress or another prized piece of clothing gave you. All of the items hanging in your closet should create that feeling of bliss that a special occasion item gives you. If they don't it's time to let them go.
The Science of a Style Strategy is all about making logical choices about your wardrobe. Measuring your clothing pieces by the Science keeps you from buying things or keeping things that don't fit your life, shape, or budget. Consider the filters of color, style, size, etc that you find when shopping online. Your Science is your own personal set of filters that weed out all of the pieces aren't what you are looking for and leave only what is best for you.
Science of Style Strategy consists of 7 Factors
Fit-Is it your size? Is it able to be tailored?
Shape-Does the cut of the garment flatter your shape?
Lifestyle-When, where, how will you wear it?
Budget-Is the piece a worthy investment in your clothing budget?
Color Story-How does this item fit in with the items you already have?
Wardrobe Staple-Is it a classic that will get lots of wear?
Visual Interest-Does it have texture, pattern, color, or shine?
Fitting these factors in your plan looks like this.
As a business owner my photo shoot capsule needed to speak to my personality and portray my message as a curator or wardrobes that serve the women that live in them. To achieve this I had to marry my Art & Science of my Style Strategy. The Art is summed up by my Style Summary.
My Photo Soot Style Summary
A mini capsule that communicates encouragement and expertise in intentional wardrobe building to create a presence for creatives and professionals to push them forward in their goals. Looks will be confident, statement making, feminine, with a touch of edge while being approachable and cohesive. Complete looks will consist of bold colors, patterns, and accessories, feminine silhouettes that have a strong presence and personality with a touch of boho glamour.
The Science is as follows.
My Color Story
I started with colors I love and I know work with my skin tone and hair color. These are Chartreuse, and Deep Teal. Then I pulled colors in that were neutrals black and navy. Finally I pulled colors that would compliment my hero colors as accents eggplant, grey blue, and pale pink,
I needed pieces that flattered my curves.
This consisted of V-necks, wrap dresses,
curve-hugging dresses paired with flowier
styles of kimonos,and boyfriend jeans.
I do most of my shopping online. When you shop online I can't state enough do not order by the number size. You must know your measurements and look at the size guide for the item to determine what size will work best for you. Also check the reviews to see how other's describe the fit.
Ensuring the pieces I was wearing in the brand photos would be pieces that I could wear in my real life was important to me. So everything went through the question:
"Where would I wear this-event, client meeting, or running errands?'
Wardrobe Staple + Visual Interest
Each look's recipe needed an anchor whether that was the shape or neutral color. Plus visual interest in the form of a bright color, pattern, or texture. I love the look of silk next to faux leather, or a classic wrap dress in a modern pattern.
As always I recommend buying the best quality that your budget allows. For shopping for myself or my clients it pains me to pay full retail. I watch for promotions and sales to make the most of the budget I have with still buying investment pieces.
Finally the big reveal of what I wore for my brand photo shoot!
Hope you have enjoyed this look at how I create a Style Strategy! I can't wait to share the finished product with you!